Day 1
Social Media Introduction
Objectives;
Discover and understand B2B & B2C social media tools – their daily use and effectiveness.
How to get there;
In the morning
- Introduction on social media aspects
tools = twitter, facebook, youtube, linkedin, etc.
knowledge sharing, online identity,…
- Choose the best tools, with a perfect message to the desired public.
in the afternoon
- Exercices on how to choose and manage these tools.
- Q/A
Main goal:
By the end of Day 1, trainees will be up & ready to
- connect to social media tools
- get tips and tricks in order to focus on their main activity (avoiding being lost on the web)
- how to save time by optimising the use of social tools.
- use social media tools for their personal (invite friends, discuss, share knowledge, follow people, etc).
°°°°°°°°°°
Day 2
Social Media Perception & Messages on Enterprise level.
Objectives;
Keep your brands up ! how to manage your (company) online identity.
Everyone is the brand ambassador. The message to the customer must be understood by everyone, internally and outside the buildings.
How to face negative reactions, online, about your company/product or services?
How to get there;
In the morning
- Understand your company’s needs and brainstorm on a sample message.
- How to spread the word? what’s the best way/tool ?
- How to analyse your campaign ?
In the afternoon
- Exercices
- Evaluate your online presence
blogosphere influence
online community marketing campaign
relationship with bloggers
- Q/A
Main goal:
By the end of Day 2, trainees will be up & ready to
- understand an online social media campaign
- face critical aspect of online communication
- evaluate the company online presence
°°°°°°°°°°
+
- Basic socal media training
- Advance social media training
- Developing tailor made social media policy
- Developing tailor made social media marketing strategy